In recent years, the impact of the financial crisis, trade frictions, trade barriers have shown a growth trend, China's wood chips in the process of going out is also difficult to escape. In addition, slices of wood industry market share of their own is too concentrated, brand strategy to promote slow, low level of localization of marketing strategy, in the blindness of his country markets have become the difficulty of wood microtome brand internationalization. In 2010, China wood slice machine industry main commodity import growth a higher proportion of major commodity exports growth in the proportion of 4 percent and sawdust crusher, timber mill, wood cutting machine, disc wood machine, wood chips machine, disc wood cutting machine speed to enter Chinese market, wood cutting machine, timber mill, wood cutting machine, disc wood machine, wood chips machine, disc wood cutting machine industry market structure will face are adjustment. Expert analysis thinks, in recent years, ...