Wood chipper manufacturers to expand overseas markets to standardization, standardization!

In recent years, the impact of the financial crisis, trade frictions, trade barriers have shown a growth trend, China's wood chips in the process of going out is also difficult to escape. In addition, slices of wood industry market share of their own is too concentrated, brand strategy to promote slow, low level of localization of marketing strategy, in the blindness of his country markets have become the difficulty of wood microtome brand internationalization.

In 2010, China wood slice machine industry main commodity import growth a higher proportion of major commodity exports growth in the proportion of 4 percent and sawdust crusher, timber mill, wood cutting machine, disc wood machine, wood chips machine, disc wood cutting machine speed to enter Chinese market, wood cutting machine, timber mill, wood cutting machine, disc wood machine, wood chips machine, disc wood cutting machine industry market structure will face are adjustment.

Expert analysis thinks, in recent years, slices of wood industry output value maintained rapid growth, provide a basis to build the brand in China, China wood slice machine brand to expand the international market, realize the internationalization of the brand is bigger, so the only way to strong furniture industry. It is said that at present China's furniture industry is moving from manufacturing to promote the transformation of the business, you can foresee the future of China's furniture industry will be more business driven. Industry to achieve strong, it should have a new idea, not to refuse to enter foreign outstanding brands, but should dance with the wolf, in the competition with foreign outstanding enterprises to achieve the effect of improving the self.

Experts believe that with the development of the furniture trade, domestic and international wood chip manufacturers brand competition, is bound to promote the Chinese factory to standardization, standardization. Brand means that the consumer's trust, including the cultural connotation and marketing wisdom, to create a sense of perception and environment for consumers to recognize, which is actually the enterprise's own standardization and standardization of the operation of the results.

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